"Business Sutra : A Very Indian Approach to Management" - A Review


No of Pages: 437
Printed Price: INR 695
Publisher: Aleph Book Company and Promoted by Rupa & Company.


Now, Review Time –

I find Indian mythology rich and interesting. And Business Sutra is one of kind book which uses mythologies, stories, symbols drawn from Hindu, Jain and Budhist mythologies to convey it's message. And I loved every moment that I spent reading this book as I’m also preparing for CAT.
Book has some 436 pages and it is divided in three sections. In first section , Introduction – he describes about book, his life and interest in mythology. It also gives a background about the book how it got written.
In second section, “Goal To Gaze” author describes various beliefs. And In the third section “Bussiness Sutra”, It is divided into five sub – sections. In this section, There come illustrations and at the end of each sub-section, a very small and smartly written grey box is there which connects the quote with a real life situation to make a reader understand.

The book makes an interesting read. The book is filled with interesting and uplifting stories from mythology. And the major attraction in the book is the pictures that are hand drawn. It makes it an easy read and understanding.

It is a very well researched and well written book. You don't have to be from a business background to read and understand this book. The author gives constant references to Vishnu, Shiva, Krishna, Brahma, Indra, Ganesha and other gods in the Indian pantheon, illustrating their traits, strengths and weaknesses, and context set certain incidents in the present-day workplace scenario. The writing style is good and interesting.

Final Verdict –

The author's writing style is simple, and easily understandable. Hats Off to Devdutt Pattanaik for this one. Till now I used to just love the way he writes but now I admire his thoughts and writings much more than I did before . I would like it rate it 4 out of 5. I would like to recommend this book to those who love reading mythologies and have interest in business. It worth every penny.

About the Author –

Devdutt Pattanaik has written over twenty five books and 400 articles on Indian mythology for everyone from adults to children. Since 2007 he has been explaining the relationship between mythology and management through his column in the Economic Times; the talk he gave at the TED India conference in 2009; and the show Business Sutra which ran successfully on CNBC-TV18 in 2012, besides numerous other lectures at Indian Universities and management institutes. 


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1 comments:

The book brilliantly explains the Indian aspect to every aspect of life. Business / career / finance being our key focus areas - are also part of our personal self and this book nicely links-up everything.

I found many answers & was able to link-many aspects to improve my understanding of the human context.

Tolerance & respect for the other's views has improved with addition of patience.

The book challenges & empowers you to - THINK... !!

November 25, 2013 at 7:43 AM comment-delete